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11/16/2009

The Heretech, episode 28: April Dunford on product marketing

April Dunford, who writes the blog Rocket Watcher, explains the product marketing challenges in the tech industry, and the special problems facing startups. We also talk about how PMs can embrace social media without a huge hit to their schedule. Plus, a juicy tidbit from the upcoming research document on requirements. (c) 2009 Tom Grant

Posted at 11:45 PM |

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About the Heretech

  • Tom Grant is a senior analyst at Forrester Research. You can e-mail him at tgrant@forrester.com, or reach him via Twitter at TomGrantForr. All opinions expressed here are my own, and not necessarily those of my employer, Forrester Research.
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